Zero to One: Notes on Startups, or How to Build the Future
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
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The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.
All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.
As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible.
The most contrarian thing of all is not to oppose the crowd but to think for yourself.
In a world of scarce resources, globalization without new technology is unsustainable.
If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.
Moving first is a tactic, not a goal.
Unless you have perfectly conventional beliefs, it’s rarely a good idea to tell everybody everything that you know.
As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
